Conference Programme

09:00 Registration and Coffee

09:45 Successful Exhibition Strategy Session (part one)

• Business Plan - Marketing Plan - Exhibiting Plan.  How to connect them
• Live Marketing:  The options - what to do to deliver
• Exhibiting: A unique medium - the five benefits
• Deciding on your strategy: Who do you want to speak to? What do you want to say to them? What do you want to know?

John Blaskey, founder and managing director, The Exhibiting Agency Ltd

10:30 Break and an opportunity to visit the exhibitors

11:00 Successful Exhibition Strategy Session (part two)

• Return on investment and return on objectives: What you need to do to deliver
• Thinking the unthinkable: Three key principles
• The four key tasks (AREA©)
• The experience: A journey through your message (Ex-Zones©)

John Blaskey, founder and managing director, The Exhibiting Agency Ltd

12:00 Successful Exhibition Strategy Session (part three)

• What next? The proposition beyond your product:  feedback, commitment, and creating a compelling reason to see you again
• It can be done: The evidence - case histories, results and testimonials
• Converting contacts: smart follow up, monitoring and measurement
• Over to you: challenging the process and evaluation

John Blaskey, founder and managing director, The Exhibiting Agency Ltd

12:45 Break and an opportunity to meet the speakers and visit the exhibitors

14.15 How can you link together the two most powerful marketing mediums of today? 

Face to face is unrivalled in its immersive experience and the internet is unrivalled in its immediacy and global reach but how can you combine the advantages of both to mitigate the negatives.

 Attend Arran’s sessions to:

• Delve into the sorcerer’s apprentice world of Social Media
• Understand how can you track which marketing activities are successful and which are not performing
• Impatient for sales/leads?  Don’t wait – piggyback on the event’s colossal marketing efforts and get leads now!

Arran Coole, founder and CEO, ASP

Warning: This presentation may contain insider knowledge and tricks to get ahead which are borderline ethical.

15:35 Break for champagne

15:50 Suceeding in International Markets: How UKTI can help you exhibit overseas

• Getting a grant
• Preparing for the show - making the right contacts
• Advice from sectoral experts
• Help for the follow-up

Ronald Archibald, director, UK Trade & Investment

16:35 Networking reception with champagne and canapés

17:30 End of the first Exhibiting Live

To take part in this or one of the Exhibition Live events contact James Barrett on 020 8971 8282