ARGOS OFFERS QR CODE SHOPPING FOR VISITORS TO POP-UP STORES
posted on: 14/12/2011 14:09:49
Retailer Argos has launched two QR (Quick Response) Code purchase pop-up stores at London’s Waterloo and Paddington railway stations in an experiential campaign aimed at promoting its catalogue.
Hoping to attract Christmas shoppers passing by the Argos 'Gift box', the campaign allows shoppers to use their smartphone to scan the code of a gift they want to purchase and reserve it for pick up at a later date.
Seventy-five gifts are on offer at the stores, which will be open on certain days for this week only (12-16 December).
Marketing and sponsorship company Concourse Initiatives and experiential agency Mindshare Invention have been appointed to deliver the campaign, which is a similar concept to the pop-up stores developed by eBay and John Lewis last month.
Argos' head of brand development Siobhan Fitzpatrick said the retailer wanted to make Christmas shopping "active and engaging".