Brand experience agency BEcause has been hired to help power the British Gas sponsorship of a futuristic car race.
 
The RAC Future Car Challenge on 5 November is an annual race from Brighton to London involving cars of the near future. The winner is the vehicle that uses the least energy. Entrants range from commercial manufacturers to private racers.
 
BEcause will create an exhibition stand for the energy company in a solar-panelled container at the race finish on Regent Street.
 
More than 500,000 people are expected to attend this event, with more than 60 vehicles taking part.
 
British Gas is entering three electric vehicles into the event, including a Nissan Leaf Electric car to be driven by Smooth Radio DJ Mark Goodier and presenter Robert Llewellyn from Channel 4’s Scrapheap Challenge.