Marketing agency RPM is helping launch the UK’s only regional Spanish wine festival - Tapas Fantasticas - this month.
The festival, now in its four year, aims to recreate the tapas streets of the Rioja wine region, and is set to include authentic Spanish music, cookery demonstrations, wine tasting walks and workshops, children’s activities and tapas stalls.
Working with food and drink marketing agency Phipps, RPM also hopes to help broaden the appeal of Rioja to a younger audience.
"We hope that through a broad range of entertainment for all ages, as well as authentic Spanish entertainment, we can transport visitors into the heart of the Rioja wine region," said RPM MD Dom Robertson.
Tapas Fantasticas 2011 will take place on Potters Fields Park in London from 25 to 26 June.