Automotive brake supplier Brembo drove away with the Best Overseas Stand award at Autosport 2011 this year at the Birmingham NEC.

Designed and built by Melville Teamwork, the 81sqm stand was chosen as the winner for its clean branding image and how it promoted products in a similar way to a jewellery exhibitor.

“There were hundreds of stands that had products on racks and that resembled a retail environment rather than an exhibition stand,” said creative director of Melville Teamwork, Philip Baker. “We decided to promote individual products through the use of custom-built showcases, bold graphics and bright white lighting, which gave a showroom feel to them.”

Melville also presented the Brembo brand by maximising the space above the stand and raising its brand above the surrounding exhibitors.

Care to comment? Email: exhibiting@mashmedia.net