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June 2011

James Barrett talks to Richard Bartlett of creative design agency Evolve about how to hit the exhibiting jackpot.

When your industry’s spiritual home is Las Vegas, making an impact needs to be a way of life. So it’s hardly surprising that electronic gaming device supplier Novomatic wanted its stand at ICE Totally Gaming 2011 at Earls Court this January to be “the greatest show on earth”.

John Blaskey’s faith in exhibitors has been renewed at a vibrant BETT Show. He offers up a lesson in pre-planned exhibiting straight off the show floor.

At last, I have enjoyed a throbbing, bustling and interactive exhibition experience. I am referring to my visit to global educational technology exhibition BETT at London Olympia. This was not my first time at the show, but this edition had all the right vibes.

Director of lead generation at Skyline Exhibits, Mike Thimmesch, offers 18 hidden exhibiting rules.

Hidden rules govern almost every area of our lives. They guide our behaviour and expectations, yet are not written down for us in neat little books.

Nick Jones discusses the importance of fair trading in the events industry

Fair trading practices have become a norm for many western companies and they are becoming more important to the event industry here in the UK. While our own laws ensure staff welfare and high standards of employment, UK-based events will often require products or services from overseas.

Richard John wants to know how you will capture consumers who are now looking beyond the logo when choosing brands.

Procter and Gamble (P&G), one of the world’s biggest spenders on advertising has, you may have noticed, changed its advertising strategy. It has started highlighting its credentials rather than emphasising brands from within its stable, such as Pampers and Pringles.

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