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Head of creative at George P Johnson Andy Bass returns to give advice...
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Magazine
June 2011


James Barrett looks at how Sky Arts took opera to the masses as part of a brand awareness campaign.

Trinny and Susannah, Terry and Lampard, Ant and Dec; there have been some memorable double acts in recent times.



Brand Bucket MD, Barnaby Wynter, case studies the importance of brand consistency.

Up to 80 per cent of your marketing is wasted. Why? Well, much of what most organisations do is born of an industry that was created in a broadcast mindset and was designed to be interruptive.

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