Head of creative at George P Johnson Andy Bass returns to give advice on how to extend your exhibiting presence beyond the event dates.
Marketers should look at ways of extending this pique by devising a solid marketing and communication strategy that not only complements, but also interlocks with, your organisation’s wider communication plans.
James Barrett looks at how photography brand Nikon won its fifth ‘best stand’ award at this year’s Focus On Imaging exhibition.
As an experienced photographic manufacturer with over 90 years in the business, Nikon is committed to quality, innovation and customer satisfaction. This flows into its exhibition presence, where it has the chance to impress visiting photographers from all over the world.
James Barrett caught up with MD of The Circle Agency Claire Stokes about how she ended up running her own experiential agency.
Born in Iran, educated in Canada and currently living in England; no matter where is she is in the world Claire Stokes has always had a passion for live marketing and events. But her career, which now has her running her own experiential business called The Circle Agency, didn’t follow the usual marketing graduate route.