Marketers should look at ways of extending this pique by devising a solid marketing and communication strategy that not only complements, but also interlocks with, your organisation’s wider communication plans.

As an experienced photographic manufacturer with over 90 years in the business, Nikon is committed to quality, innovation and customer satisfaction. This flows into its exhibition presence, where it has the chance to impress visiting photographers from all over the world.

Born in Iran, educated in Canada and currently living in England; no matter where is she is in the world Claire Stokes has always had a passion for live marketing and events. But her career, which now has her running her own experiential business called The Circle Agency, didn’t follow the usual marketing graduate route.

Beauty is in the eye of the beholder, or for this feature on exhibition stand design maybe it should be in the eye of the show visitor?

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